Dial or SMS 1909 (toll free) and register in either of the two categories:
Fully blocked category - - stoppage of all commercial calls/sms [START 0 to 1909]
Partially blocked category - - choose from preference list for receiving preferred SMSes
START 1 --- Banking/Insurance/Financial Products/ Credit cards
START 2 - - Real estate
START 3 - - Education
START 4 - - Health
START 5 - Consumer goods and automobiles
START 6 -- Communication/Broadcasting/Entertainment/IT
START 7 - - Tourism
A redressal mechanism:
If a customer receives UCC (Unsolicited Commercial Communication) even after 7 days of registration, he can register a complaint with his service provider within 3 days of receipt of such UCC by dialling or sending sms to 1909.
SMS COMPLAINT FORMAT:
SMS telephone no. - xxxxxxxxxx, dd/mm/yy, Time hh:mm to 1909
Its worth knowing that "140" number series has been allocated to telemarketers, allowing mobile subscribers to identify such calls.
Fines for slip-ups ranges from Rs. 25000 (first offence) to Rs. 2.5 lakh (sixth). Habitual offenders would be blacklisted.
*** 29 SMSes per day is the average usage among Indians in urban cities. 75% of them however receive at least 4 marketing/promotional texts a day.
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